Workshops are 30 minute practical sessions in well equipped theatres, designed for specialist media businesses. 

Numbers are limited to 40 (60 in the Planetarium) so you have the opportunity to question the speakers.

Workshops provide an opportunity to learn new publishing skills and hear relevant case studies.

Register free to attend the exhibition now and receive details on how to reserve your workshop seat so you don't have to queue on the day. 

Workshop booking is now live:  if you have already registered for the event click here and use the code you received in your confirmation email to access your personalised booking page.

Don't delay: last year some sessions were standing room only!

Workshops confirmed for 2012:

• The value of email marketing automation from Adestra
• Secrets of subscription websites from Subhub
• Top tips on growing magazine app sales from Magazine Cloner
• How to structure your content for paid online subs from StrategyEye
• Driving revenues from online video from VideoBuilder
• Multi-channel publishing made easy from Audience Media

New for 2012 are workshops in the futuristic environment of the Planetarium: including

• The next generation of magazine apps from Pagesuite
  

See a virtual tour of the Planetarium (apologies not available on iOS)

Browse the 2011 workshop gallery

Join the Specialist Media Network for free access to past years' workshop presentations

Register free now to be the first to hear about workshop booking

More details on 2012 workshops

The value of email marketing automation (Adestra)

Email automation could be as simple as an automated confirmation of purchase email, or more complex such as automated customer lifecycle programmes including welcome series and renewal cycles. Introducing automated campaigns and automated content can really help publishers to deliver relevant content to their data, to drive engagement, increase ROI, and reduce time spent on email marketing. This workshop will clear up what automation really means to publishers, with case studies and an opportunity to speak to your peers on how email automation has helped them and what challenges they face.

Secrets of subscription websites (Subhub)

How can publishers grow their revenues from online content?  What makes for a successful subscription website?  Miles Galliford, founder of Subhub, shares secrets from experiences of over 10,000 online publishers to provide practical tips on generating multiple sources of revenue, whether you are a print publisher moving online or a digital-only startup.

How to structure your content for paid online subs (StrategyEye)

Organising your content around your audience's needs adds value and justifies a higher subscription price.  This workshop takes you through a process to structure your content: you'll come away with a personalised plan for your market

Top tips on growing magazine app sales (Magazine Cloner)

Magazine Cloner have developed over 600 apps for publishers and learnt what works in niche markets.  In this workshop they share promotional tips on selling more through the Apple Newsstand, and tapping into Android and online for international reach for your titles. 

Driving revenues from online video (Video Builder)

In this workshop, you'll learn practical and simple ways of using the web's free video resources to fill your magazine sites with video that’s original, engaging and relevant to your magazine's topics from all over the web.  You'll also lean how it can be monetized…and you won't have to spend a penny on video production!

Multi-channel publishing made easy (Audience Media)

This workshop shows how smaller publishers can effortlessly, seamlessly and cost effectively publish to multiple channels from a single platform, with case studies and tips on how to increase points of audience contact, diversify audience engagement, reduce internal production cost and monetise an engaged audience.

What visitors said:

A huge 'Well done' to the SMS team for establishing an exciting new publishing event outside London. I found the seminars I attended very informative and also had some productive conversations with exhibitors.  Simon Blanchard, Head of Online Marketing, Bauer Media

The Specialist Media Show was a well organised event with a wide range of exhibitors which provided me with valuable information and new business contacts and relationships. I found the range of seminars throughout the day to be extremely useful and beneficial. I look forward to visiting the next show. Mark Kenton. Group Circulation & Marketing Manager, Hubert Burda Media.

The show was a great learning curve for my online magazine and the seminars were well-organised and interesting.  I will certainly be busy putting all the tips and advice into action! Paul Gibson, thechauffeur.com

2011 Workshops

Stream Exchange on How to generate revenue from video, Low cost production options and Online marketing tips

Circdata : Subscriptions and database marketing tips for small publishers; case studies and ideas

Pagesuite on apps for specialist publishers

Greenwoods on Keeping it legal: data, competitions and intellectual property

Netcopy on how niche publishers have used their archive content to grow web traffic, ad revenue and subscriptions

eDigitalResearch on getting more value from online surveys

The University of Leicester Generating Profit and Innovation from University Partnerships

Jim Bilton : topical tips for circulation as part of his Circulation Briefing Live workshop 

Penmaen Media on new publishing business models.  Carolyn Morgan will share ideas and inspiration for niche publishers from the Media Pioneers.

Silvertoad on integrating print and digital publishing.

The Vital Consultancy on how investing in good training can make you money