Selling content online is still an elusive goal for many publishers.  How best to set up a subscription website, plan the content, and build an audience online?  There may be some helpful lessons to be learnt from the experiences of start up digital publishers who have successfully established subscription/ membership sites. 

You know your audience are on facebook for about half their time online, so wouldn’t it be great for them to be able to read, share and importantly purchase your magazine through facebook?  Tapping into a market of 800m rather than just the 150m or so on iOS and other app stores?  That possibility has come just a little bit closer with the launch of several magazines in the US and Europe on the Paperlit Social Reader.  Read on for a glimpse of the future…

Natural search is crucial for web traffic and following Google's Panda update, truly epic content is the future of winning the battle for authority online, plus fuels social media activity.  But both print publishers and business websites struggle to generate unique content.  Simon Penson, Magazine Editor turned digital marketing expert, shows that the skills that make great magazines can be easily transferred to planning online publishing for SEO success.  This article was originally aimed at non-media businesses planning content for their website, but it provides some practical tips for print publishers too...

Generation Z, born between 1980-2000, are the digital natives, brought up with technology and comfortable experimenting with the digital world.  Ricky Warren, Marketing Manager of Research Limited, and a self-confessed digital native, argues that Marketing Directors should listen to the views of their Gen Z marketeers and allow them to lead the evolution of marketing in the digital age.