Sigaria provides analysis, research and networking for senior global procurement executives. Their absolute focus on their customers has brought them great success, and shortlisting as a Media Pioneer.

Magicalia's Made For Mums website network is the latest Media Pioneer for its innovative ad campaign on weaning for Heinz, built around a customised feeding channel with video and forums.

The Stylist Network brings together entrepreneurial women for inspirational events and networking: both live and increasingly online. It has provided a source of editorial, strengthened reader relationships, and made a profit.

Neil Fagg, publisher of Stand Out magazine, has just launched a global virtual event for the events industry, in partnership with Ivent Management. This innovative venture, showing what technology now makes possible for niche publishers, has earned a place on the 2011 Media Pioneers shortlist.