Using their editorial team's knowhow, Time Out set up a series of comedy events, and through principally e-marketing to their registered web users, filled a 500-seat theatre. There are plans to expand the series significantly in 2010 and find a commercial sponsor.

Econsultancy have a long-established supplier directory on their site providing advice for a community of over 85,000 digital marketers. They have recently taken the audacious step of adding public stats so visitors and advertisers alike can see which listings are attracting the highest number of clicks, hopefully encouraging a competitive spirit among advertisers leading to premium listing upgrades.

Cricket World, originally a specialist magazine publisher, has established itself as a multi-media business. Their website, www.cricketworld.com, has grown from launch in 1996 to attract over 1.1 million unique users worldwide, with 200,000 in the UK. Three years ago the site started delivering live TV webcasting, audio commentaries, breaking news and interviews to cricket fans all over the world.

Racing Post signs up 15% of web users to online subscriptions Racing Post's website attracts 750,000 users a month. In July they put 10% of their content behind a pay-wall; the rest remaining free to drive traffic. They now have over 10,000 active subscribers.