Pagesuite, the mobile publishing developer, are running a free workshop at the Specialist Media Show in the Planetarium, right next to the main exhibition hall.

Selling content online is still an elusive goal for many publishers.  How best to set up a subscription website, plan the content, and build an audience online?  There may be some helpful lessons to be learnt from the experiences of start up digital publishers who have successfully established subscription/ membership sites. 

The old model of b2b was to share industry news and gossip in a print weekly, supported largely by recruitment ads.  But print recruitment ads have collapsed and readers think news should be free online, so how can b2b publishers reinvent themselves?

By thinking hard about what really helps business people do their job, get informed, win new business – and delivering that content and functionality in whatever form: web, mobile, tablet, social, live, even print, that they want – and charging them for it.

The Specialist Media Network on LinkedIn has grown to a community of over 700 specialist media professionals in the last two years.  It’s a great place for ambitious niche publishers to network and share experiences of taking their media brands across print, events and digital media.  The Specialist Media Network now also has a presence on the Specialist Media Show site, with a dedicated members-only area with practical content available to download, including PDFs of conference & workshop presentations and research commissioned among publishers.