THE CHALLENGE

The Countryside Alliance is a group which aims to promote the countryside and the rural way of life. They aim to protect and promote the countryside way of life. The group decided to work with Dupree Creative in 2010, knowing that they also loved the countryside and expressed their concerns over the loss of shooting rights and trying to be an effective campaigning body within the sector. The Countryside Alliance felt this would be achieved if they could enhance their membership numbers widely, especially if they could address issues such as the new insurance package. 

THE DUPREE DIFFERENCE

 Since shooting is something that the founders of Dupree are very passionate about, their 20 years of experience within this field proved to be a valuable asset within the marketing campaign and campaign strategy. Dupree further studied other competitors of  the Countryside Alliance and measured trade and public opinion.

The campaign was targetted under 4 key headings which considered different shooting disciplines and a campaign to educate and integrate old and new members. The campaign led to newer members who wanted to know more about shooting. The campaign had started before the insurance renewal.

THE RESULTS

The campaign was a huge success, leading to 14,000 new members.

"With their experience, contacts and 'can do' approach, Dupree Creative are able to add a lot of extra value over and above the brief."

Niall Wenborn, Marketing Director

Find out more about Dupree Creative.

Read more about the Countryside Alliance

You can read more on some of DupreeCreative's other work

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