THE CHALLENGE

The company is responsible for maintaining a web presence for several specialist magazines. They each need to be tailored to their own requirements and appeal to their respected audiences. We were challenged to design the 24 magazine websites with a single content management system not just so that it could be edited easily, but so that it could lead to the generation of  additional magazine websites.

THE DIFFERENCE

We were able to use the latest technology in order to create a new corporate identity for Mortons. We used straplines which differentiate each company in each group. We worked very closely with the Mortons team.

THE RESULT

The group magazines now work from one CMS and groups can be further dividied into editors and sub-editors with different access privileges depending on ones responsibility. We also placed a system where templates automoatically adapted to different contents of pages kin order to maintain that professional look.

Client feedback

"We wanted a web presence that offered two distinctly different gateways; the corporate area for agencies placing non-core advertising, and the magazines sites purely for consumer interaction. The bespoke solution provided by the Dupree team was far more economical than we had expected, while it cuts no corners on functionality."

Kathryn Pinder, Finance Director

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