Future bright for specialist media
Specialist media have a bright future if they can take their quality content and strong communities across print, digital and live events, based on the stories told by speakers yesterday.
Some of the top soundbites:
#1 event organisers must be choreographers and entertainers - Trevor Foley
#14 be an agile publisher - Craig Hanna, econsultancy
#17 use social media to find the influencers in your market - Louise White, Incisive
#28 design digital magazines as landscape and don't make users zoom - Peter Houston, Advanstar
#34 6% of Factory media paid copy sales now on iphones - Chris Talintyre
#38 video is the natural human medium - Fiona Ryder, Stream Exchange
#42 you're not selling space, you're helping your client's business grow - Chris Parsons, Q5 partners
#49 inspire users to spread your client's message and be advocates - Paul Hood, Mirror group
#70 you're in the audience building business, use content to achieve this - Miles Galliford, Subhub
see the full list on our review of the conference programme
or search #specmedia on twitter for other quotes from speakers and visitors
