Time Out launched Time Out Live in 2009, with three comedy shows using editorial knowhow, and marketed using their registered web database.  After selling out 500-seat theatres, they are expanding the programme of events for 2010, and looking for commercial sponsors.  A clever way to build relationships with a loyal audience.

Mark Elliott, MD of Time Out, is speaking at the conference if you want to find out more about how this works.

RockSound, an independent music magazine, has built up over 20,000 twitter followers, including Obama!  The feed includes news, competitions and chat from the editorial team.  Twitter and Facebook are now a major source of traffic to the site and a key part of their pitch to advertisers.