So how can you improve your lead generation and sales conversion rates?

Identify the businesses that fall within your specialism

Whether you choose to segment by market category or region, get a clear overview of all the key advertisers relevant to your business.

Establish key information

Gather details such as current and historical ad spend, brand information and location to filter and target your sales efforts accordingly. A good SEO can help with this.

Approach the right people

Improve efficiency by quickly identifying and making contact with the decision makers. By having all the information in one place you’ll save time and make the most of the opportunities that you uncover.

Read Fox Kalomaski’s case study and find out how they have been able to find new business and help their clients win countless awards.

BRAD Insight’s ALF products provide a 360° view of the contract relationships between advertisers, brands and their agencies and allow users to pivot their view from an advertiser, brand or agency perspective.

BRAD Insight specialises in providing business development support to help its clients generate new leads and win more business.

BRAD Insight is media partner for the Specialist Media Show

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