* Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham
EMAIL MARKETING FOR SPECIALIST MEDIA: ADESTRA CLIENT CASE STUDIES

Case Studies
At Adestra the support of our services and functionality of our products that we offer our clients are second to none. These case studies are testament to this and demonstrate practical implementations of our products and testimonials from our clients.
Incisive Media
Rolling out email provision within a complex organisation
This case study explores how Adestra successfully worked with Incisive Media to cut out ineffective marketing systems and consolidate their approach to email marketing within their organisation on a global level. This involved streamlining the following areas Data Management, Integration, Training, Marketing Strategy, Culture and Administration.

Dennis Publishing
Using the MessageFocus Approval System to improve efficiency and email quality
Dennis Publishing employ a busy subscriptions team who send on average 10 subscription builder emails a week. With a high demand on their time, coordinating sign off from internal stakeholders was proving time consuming. Implementing the Adestra MessageFocus approval system allowed them to save time and ensure quality control.
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