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    If your business has a late payment problem, you’re not alone. In fact, BACs report that around 50% of SMEs are experiencing late payments.  The good news in that statistic is that there are 50% of SMEs who aren’t struggling to get paid on time.  So what are they doing differently? And are there any particular tactics that could help you as an event organiser or publisher?

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    Stephen Bateman is co-founder and managing director of iGlimpse Ltd, the app publishing business specialising in self-help apps.  Stephen is also an investor and director in 60 Mile Publishing which publishes GreenWise Business, a specialist news and information portal for the business sustainability community.  Here Stephen shares his priorities for his business and his tips for other specialist media owners.

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    Windpower Intelligence is a paid-for digital tracker service launched in September 2010. The tracker is an experimental new platform developed by Haymarket with Strategy Eye.  The aim was to create a high value information service that wove together journalism, data and analytical tools in an intuitive system delivering customised information and data.  In under a year this service has generated a six-figure sum in subscription revenues, earning a place on the 2012 Media Pioneers shortlist.

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    For specialist publishers, the app store is a great channel for highly targeted niche content.  Blaze publishing has earned a place on the 2012 Media Pioneers shortlist with its portfolio of iPad editions of shooting specials and bookazines.

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    Singletrack is an independent magazine and website for mountain biking enthusiasts.   Publisher Mark Alker has decided to relaunch the magazine in March 2012, with a significant investment in design and paper, somewhat against the trend in publishing businesses.   Here’s why he is doing it and a rather clever way he is leveraging the relationships he has with specialist retailers.  So far this approach has grown print subscriptions by 20%, earning Singletrack a place in the 2012 Media Pioneer Awards shortlist.
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    Jeska Harrington Gould is MD of Research, an independent b2b publisher providing academics with information and advice about applying for research grants.  She's worked at VNU, Centaur, Emap, Incisive and IDG, and spoke at the 2011 Specialist Media Conference about the transition to a site licence business.  Here Jeska shares her business priorities and her tips for other niche publishers.

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    Digital media isn’t just for the big publishers: there are plenty of low-cost options for independents in specialist markets to make a splash on the web, mobile and social media. 

    We’re sharing thirty practical tips for niche publishers with limited budgets and resources in an interactive seminar session at Publishing Expo on 28 Feb at 15.10.

    Paywalls are expanding beyond their origin in newspapers and a wide range of consumer and b2b magazine publishers are testing the options for paid online content.

    For a publisher considering a paywall, here are ten key questions that need answers….

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    Agora Lifestyles is a UK subsidiary of US newsletter publisher Agora Inc.  They create consumer subscription newsletters covering simple tips on making money on the financial markets, betting systems and online home business opportunities.   Across all their newsletter publications they have 20,000 paid UK subscribers.

    The mainstay of their subscriber acquisition programme is email marketing, but recently they have been having significant success with a simple video/audio alternative to classic long copy emails.

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    Eight years ago Boat International, a magazine for the world of superyachts had just two editions in France and Germany.  This has now been built into a global print, digital and events business, through a careful focus on developing excellent relationships with yacht owners; a well heeled, well travelled and highly elusive community.  With just 7500 yachts over 24m and 80,000 people globally in a position to buy them, the audience is rarefied, and behaves more like a b2b than a consumer media market.

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