Why exhibit at the Specialist Media Show?
Specialist media owners are increasingly having to outsource key functions, as the media landscape becomes more complex. They need to consider new suppliers in web design, digital marketing, digital archiving, ad networks, mobile, as well as ensuring they are making the right choices for print, paper, production, retail distribution, subs fulfilment, legal, and training services.
Our exhibiting packages can help you:
- Build awareness of your products and services with decision-makers in specialist media businesses (Pre-show promotion, demonstrations, samples, case studies)
- Establish your expertise in key topics through workshops
- Deepen relationships with key media owners through conference networking
- Generate qualified leads through stand and expert 1-1 consultations
- Gain insight into the issues and challenges facing specialist media owners
The Specialist Media Show will create an environment where suppliers can communicate their products and services to both senior decision-makers and specialists and influencers in specialist media businesses.
Whatever your business objectives: awareness building, lead generation or communicating a specific message, we can construct a package to help you achieve them.
We can help you target key audiences: senior directors and decision-makers, and specialists who influence key buying decisions: editorial, creative and design; advertising and commercial; marketers; event organisers and production managers.
Below are some examples of how a sponsorship package might work for your business:
Targeting senior managers?
- Build awareness pre-show with your company profile on our website and pre-show newsletter
- Grab attention on arrival with at-show banners and directional signage
- Generate leads by promoting a “preview” offer for delegates during their pre-conference visit to the exhibition: e.g. an exclusive report or sample at your stand
- Establish your presence during the conference with branded banners and signage
- Create new 1-1 relationships by hosting a table during the conference
- Deepen understanding of your services by offering 1-1 consultations at lunchtime with conference delegates
- Demonstrate your product or service at your stand
- Communicate your expertise on key topics through interactive workshops (and direct attendees back to your stand)
- Create a list of warm leads to follow up post-show
- Communicate with all attendees through post-show newsletter
Targeting specialists or influencers?
- Build awareness of your products or services in advance of show with your company profile on our website and pre-show newsletter
- Grab attention on arrival with at-show banners and directional signage
- Generate traffic to your stand by promoting your workshops or 1-1s in advance on the website and pre-show newsletter
- Demonstrate your product/ service and case studies on your stand
- Communicate your expertise in a workshop – and direct attendees back to your stand
- Create warm leads by offering 1-1 consultations during the show
- Build a list of prospects during the show
- Communicate with all attendees through post-show newsletter
Sponsorship packages are also available that provide bespoke pre-show marketing programmes and enhanced access to the media decision-makers at the conference.
To discuss your marketing objectives in detail and create a bespoke package for your company at the show, please contact us on 01733 367230 or email sales@thespecialistmediashow.com.
Interested in exhibiting or sponsorship at the show for 2011? Register to attend the 2010 show and book a 1-1 meeting with our sales team on the day.
