Free Exhibition Workshops
A huge 'Well done' to the SMS team for establishing an exciting new publishing event outside London. I found the seminars I attended very informative and also had some productive conversations with exhibitors.
Simon Blanchard, Head of Online Marketing, Bauer Media
Read more comments about the show
Workshop Schedule
Theatre 1
9.30 – 10.00: Circdata - Subs marketing case studies - Graham Duffill
10.30 – 11.00: MMC - Circulation Briefing Live - Jim Bilton
11.30 - 12.00: PMA - Skills gaps for media teams - Riva Elliott
12.30 - 1.00: Exec Peterborough - Consumer event launches - Andrew Mercer
1.30 - 2.00: McNaughtons - Print and paper spec: get basics right - Jonathan Hunt, David Foakes
2.30 - 3.00: Pixel Mags - Profiting from mobile apps - Mark Stubbs (and the chance to win an iPad)
3.30 - 4.15: Econsultancy - Digital Publishing MSc taster - Craig Hanna, Tim Tucker
Theatre 2
10.00 - 10.30: Pagesuite - integrating smartphone and e-editions - Ross Murphy
11.00 - 11.30: Jack Brand - Protect your brand from online competitors - John Hazell
12.00 - 12.30: Cyance - Email and social media to buid awareness, leads and retention - Steve Kemish
1.00 - 1.30 Yudu - iPad publishing made easy - Robert Elding
2.00 - 2.30: Jellyfish - Acquiring subs via paid search - Scott Christie
3.00 - 3.30: McNaughtons - Print and paper spec: get basics right - Jonathan Hunt, David Foakes
Workshop Detail
9.30am, Theatre 1
Circdata will be sharing the experiences of smaller publishers and providing
Tips on subs marketing
Including a case study on Circle Publishing, an independent publisher.
10.00am, Theatre 2
Pagesuite will be hosting a workshop on:
Make money with mobile – Smartphone, Tablet & E-Edition integration
Digital editions and mobile apps, including iPhone, Android and iPad, present huge opportunities – How can publishers maximise their content on new platforms and drive their revenue streams? Leading digital and mobile developer PageSuite will share case studies of consumer and b2b publishers who have developed subscriptions, advertising, in-app and micropayments across multiple platforms, including Android, iPhone, iPad and e-editions.
10.30am, Theatre 1
Hosted by MMC, Jim Bilton of Wessenden Marketing will be presenting
Circulation Briefing Live
Jim will be discussing hot topics for specialist publishers in retail distribution and chairing a live Q&A - book your place and you can submit your question in advance.
11am, Theatre 2
Jack Brand will host a workshop on:
Protecting your Brand from online competitors
John Hazell of Jack Brand will talk about building on the success and heritage of your real-world magazine. John will focus on how to develop an unassailable position through the digital exploitation of your archive:
• Fending off the blogosphere (and other online competitors)
• Leveraging your brand’s heritage
• Improving organic search traffic
• Creating a definitive resource for your marketplace
John will provide practical examples through Jack Brand’s experience in the publishing arena.
11.30am, Theatre 1
PMA will be exploring the skills gaps publishers will need to plug
Skills gaps for Media teams
New content formats, SEO, social media, new software packages mean new challenges for editorial, design and publishing teams and new skills to acquire. How can publishers prioritise and plan? Case studies and practical tips with Riva Elliott of PMA.
12.00pm, Theatre 2
Steve Kemish of Cyance is presenting a workshop for publishers on:
Email and social media to build awareness, leads and retention
It's email and social media NOT email or social media.
Forget the arguments, email and social media are a proven combination to help drive awareness, leads and retention for both b2b and b2c businesses. Steve Kemish, IDM Digital Council Chair & Director of Cyance Ltd shares ideas, thoughts and tips on how to exploit this online partnership.
Case studies, top tips, latest trends and reports to drive:
* Traffic
* Leads
* Data
* Sales
* And more
12.30pm, Theatre 1
Andrew Mercer, CEO of East of England Showground, will share his experiences of
Launching shows and working closely with media owners
1.00pm, Theatre 2
iPad Publishing Made Easy
Interested in how to get your publication on the iPad and other mobile devices? YUDU are running a workshop to give publishers a quick tour of the e-reader market - the different models available to publishers, how you can profit from the Apple Store’s success and the best way to incorporate iPad publishing into your digital strategy. They will demo their own iPad solution and answer questions from the floor.
1.30pm, Theatre 1 and 3pm, Theatre 2
McNaughtons are hosting a workshop on:
Print and Paper Specification: Getting the Basics Right
How to prepare a magazine specification for tender, with a Production Director and Printer perspective, how Publishers can benefit from paper management and how to choose the right paper for their product/market.
Jonathan Hunt, Divisional Director, will chair the workshop and Q&A session
Preparing the Tender David Foakes
How to prepare for a tender, focusing on getting the basics right to ensure that cost reduction is a consideration from the outset.
Paper management Joyce Huie
How paper management can offer publishers control over working capital and allow them to reduce cost and improve consistency through purchasing paper themselves.
Paper Specification Matthew Valentine
The wide range of choices publishers can access and how to choose the most cost effective paper.
Printers View Tony Ayles (St Ives)
How printers manage publishers' tenders and another view on how getting the basics right can drive out cost.
Read more about McNaughtons and St Ives.
2.00pm, Theatre 2
Jellyfish will be hosting a workshop on:
Paid Search Subscription Campaigns
Scott Christie of Jellyfish will talk about generating subscriptions using Paid Search. The workshop will cover:
- Campaign sites vs Main sites
- The user experience
- Campaign management
- Leveraging content
The workshop will contain case study information and draw on Jellyfish's unparalleled experience in running Paid Search subscription campaigns.
2.30pm, Theatre 1
Pixel Mags will be hosting a workshop on:
Generating revenue with Apps! - See the future of magazine production.
Find out how to bring your publications to the array of new tablet and mobile platforms. CEO Mark Stubbs will be showing live examples of how publishers are already taking advantage of these new devices. Get an insight to how the publishing industry will evolve their magazines to build agnostic content specifically for these new devices within their existing production workflow and environment, fully taking advantage of the new functionality that these devices allow magazines to adopt. Also get hands on with iPads available for you to have a play with! and get a chance to win a new iPad!
3.30pm, Theatre 1
Econsultancy are hosting a workshop on:
Digital publishing
Craig Hanna and Tim Tucker of Econsultancy will talk about Digital Publishing Business Models, exploring the strategies and tactics that lead to commercial success:
* what revenue models are available to digital publishers?
* how can freemium models drive business growth?
* where do paid-for services fit in?
* creating a revenue ecosphere around your content
* the power of data and meta data for driving revenue
They will draw on econsultancy's own experience as a niche online publisher; given they have grown profits 30% yoy I'd suggest you take note of their tips!
This session is a taster of the content in the Econsultancy MSc in Digital Publishing, launching this year.
Further workshops are planned on other hot topics - watch this page for updates or sign up to our newsletter.
Register for the show and you can reserve your workshop place online.
Some workshops may sell out in advance, but there will be some places available on the day - so arrive early.
Please note that the timing and location of workshops may change due to speakers commitments.
Entry to the exhibition and workshops is FREE* for everyone who works in specialist media. Entry is free* on the day but to save time and reserve your place in any workshops you'd like to attend register now!
