* Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham
Strategy Eye
Driving digital revenue from global intelligence

StrategyEye runs a SaaS platform specifically for B2B publishers powering both premium subscription and high-value open site revenues.
At the Specialist Media Show on 24 May 2012, Strategy Eye are running a free workshop to help publishers structure their content into a high value subscription package.
StrategyEye will examine why structure is so important and attending this mini-scoping workshop will help you identify how content should be structured for your target audience:
- What decisions do your audience need to make day-to-day? (e.g. buying, selling complying)
- What depth of information should be presented to the audience and how should it be structured (e.g. Companies, industries, people?)
- What news events should be covered in order to inform the decision making process?
- Where should you produce original comment?
- When is hard data going to be most valuable to your audience?
Participants will come away with a structured approach to premium content for their own market.
The workshop is taking place at 10am in the Green Theatre. Places are limited.
Register now for the show and you'll be first to hear about how to reserve your place.








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