The old model of b2b was to share industry news and gossip in a print weekly, supported largely by recruitment ads.  But print recruitment ads have collapsed and readers think news should be free online, so how can b2b publishers reinvent themselves?

By thinking hard about what really helps business people do their job, get informed, win new business – and delivering that content and functionality in whatever form: web, mobile, tablet, social, live, even print, that they want – and charging them for it.

Learn about the new approach to b2b publishing from some radical thinkers 

Carolyn Morgan, MD of the Specialist Media Show, is chairing a panel debate on Wed 2 November at Media Pro at Olympia, with some independent thinkers in the world of b2b media

Neil Thackray is co-founder of Briefing Media, an online-only publisher which has focused on curating content from third-party sources, enabling a large site to be managed by one senior editor.

David Shepherd was launch editor of XpertHR at RBI, an online resource for HR professionals that actively encourages readers to contribute content

David Gilbertson shook up b2b publisher Emap in his time at CEO and got them to focus on providing intelligence which readers will pay for rather than information which they won’t.  He now advises Advent Private Equity and Gambling Compliance.

Jeska Harrington Gould has been transforming independent publisher Research from a print based to a wholly online provider of intelligence for academic researchers, on a site licence basis.

Hot topics for discussion

The panel will be asked about their experiences and opinions on the following hot issues:

What will readers pay for:  how to discover the content and functionality that gets into the reader’s workflow and justifies a premium subscription.

From hacks to analysts: what is the journey that b2b editorial teams have to make?  And how can publishers make it easier?

Not invented here?  How can publishers add value to third party content?

Convening the community: how online networking and old-fashioned face to face events add value to both readers and publishers.

Join us to hear the amswers first hand and pose your own questions.

It's free to register for Media pro, and there's a wide range of publishing and marketing speakers to hear from.  See the full seminar programme.