How can independent publishers in specialist markets take advantage of the opportunities on the web, mobile, social and email when resources are tight?  This selection of 30 practical tips has been gleaned from the experiences of innovative niche consumer and b2b publishers.  The presentation was given at Publishing Expo on 28 February 2012 in a panel session led by Carolyn Morgan, MD Specialist Media Show, with Andy Marshall, MD Immediate Media Bristol and Rob Chambers, MD Total Telecom.