* Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham
Video
Video is a compelling way to communicate stories, but many print and digital publishers struggle with production costs and online marketing techniques. Practical tips for specialist publishers on the "natural human medium"

Videobuilder will be unveiling details of its latest player at the Specialist Media Show, with greater focus on social media and reader interactivity.
Video is an increasingly important way for publishers and advertisers to get their message across to audiences, but original production is a big editorial investment. So many publishers are looking at ways to source existing video content and generate new revenues from online video.

Specialist magazine publisher, Warners Group Publications, is using the new Videobuilder platform to create video revenue and drive traffic to its Canoe and Kayak and Model Railways Live sites.

Total Telecom serves the worldwide telecoms sector, focussing on the business and marketing issues facing blue chip companies like BT or Verizon. Since Terrapinn acquired the title from Emap they have transformed it from a print magazine to a global digital business with a series of targeted events, making them the latest on the 2012 Media Pioneer Awards shortlist.

There are plenty of ways for publishers to make money from video, and none of them involve technology headaches or spending vast sums of money on software. Andrew Petherick from Video Direct shares some tips from specialist publishers, and introduces the concept of Camel Dressage…

Latest Media Pioneer, independent Millivres Prowler, publish three titles for the gay community: Pink Paper, Gay Times and Diva. In the last two years they have migrated much of their publishing activities into digital media, supporting expansion into international markets.

Organisations are increasingly realising the power of using Video online. New and emerging technology has made it achievable, versatile and cost effective. Video is a tremendously engaging medium. Adding video can help to drive people to a website, with research showing video 53 times more likely to appear on the first page of search results than text pages. Video boosts customers' interaction by up to 300% and can make them up to 61% more likely to consider a featured brand when making a purchase. Subscription based viewing and Pay Per View options permit the monetisation of premium content.

Factory Media publish a wide portfolio of action sports titles, covering BMX biking to surfing to windsurfing, and have just acquired six more titles in Germany. They are pioneering fully paid-for subscriptions on iPhone and iPad. During 2010 total app sales grew by 26%, with subscription sales up 343%.

Cricket World, originally a specialist magazine publisher, has established itself as a multi-media business. Their website, www.cricketworld.com, has grown from launch in 1996 to attract over 1.1 million unique users worldwide, with 200,000 in the UK. Three years ago the site started delivering live TV webcasting, audio commentaries, breaking news and interviews to cricket fans all over the world.








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