* Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

Strategy

New business models and strategic tips for niche publishers, drawn from a range of media events and conferences

Looks like no let-up in the pace of technology change in the media world.  Whilst at first sight daunting for the niche, independent consumer or b2b publisher, the reality is that there are now more opportunities than ever before to publish content on many channels worldwide and make money.  Carolyn Morgan, MD of the Specialist Media Show, shares twelve tips for ambitious niche publishers in 2012.

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Which were the articles that caught the attention of specialist media people in 2011?  Carolyn Morgan, MD of Specialist Media Show has compiled the twenty most-read articles from the Specialist Media Show site in the last year.  Practical tips on tablet publishing and paywalls featured highly, as did reviews of other media events and conferences.  You are clearly very interested in hearing about innovation among your peers, as almost half the most-read articles are from our Media Pioneers shortlist.

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Independent publishers face the same challenges as larger media organisations: how to make money from their content on the web, smartphones and tablet, but on far smaller resources.  The Independent Publisher Conference, organised by the PPA, shared tips on social media, print innovation and paywalls:  here are the highlights:

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There was some revolutionary thinking in the Publishing Theatre at Media Pro recently, with innovative consumer and b2b publishers sharing their experiences in digital media.  MDs and publishers from Spectator, Future, Immediate Media, Shortlist, RBI, Briefing Media, Time Out all provided fresh ideas for media businesses in a turbulent world.  Here’s my top ten insights from the day:

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Thinking about developing online paid content or mobile apps for your specialist consumer publication? Check out these ten insights and links for inspiration before you start.

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Ashley Friedlein, CEO of Econsultancy, is a respected authority on digital marketing, especially for e-tailers. He's also built up his own specialist online publishing business from scratch. See his views on what publishers can learn from data and analytics in this video recorded at the Specialist Media Show in May 2011.

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There was challenge but also inspiration and practical advice for niche publishers at the SIPA congress on 13 July, with practical insights from leaders of media businesses in specialist markets. 

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Ten practical ideas from Media Pioneers for how specialist consumer and b2b publishers can expand their revenues beyond circulation and advertising.

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Sigaria provides analysis, research and networking for senior global procurement executives. Their absolute focus on their customers has brought them great success, and shortlisting as a Media Pioneer.

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At the PPA conference on 4 May, publishers shared stories of innovation across print, events and digital media. Many were large, well-funded media organisations, but I've picked out seven insights that could help smaller, specialist publishers too:

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