Only a year since its launch, Autism Eye has become the UK’s only parent-led magazine offering in-depth, well-researched and useful information for those who care for children with autism. This distinctive-looking publication has a rapidly expanding UK and international readership, thanks to innovative digital subscriptions and extensive marketing, including the use of social media.  Autism Eye is the latest addition to the 2012 Media Pioneers shortlist.

Craft magazine Mollie Makes from Future was launched in an unusual way.  First they spent several months online building up a following and content.  This creates great craft editorial which was then put into the printed magazine.  Growth has been rapid, with subs now exopected to be over 11,000 for issue 14, earning them a place on the 2012 Media Pioneers shortlist.  

Many b2b publishers are keen to use twitter to reach influencers in their industry, but are not sure how to go about building a following or how to convert it into business value.

Research provide newsletters, analysis and an online database for academics looking for research funding. A small independent publisher, founded by William Cullerne Bown, their resources were limited, but they have grown their twitter following three-fold in just over a year, and have joined the shortlist for the 2012 Media Pioneer Awards. 

Ricky Warren, Marketing Manager at Research, explains how they did it.

Latest Media Pioneer, independent Millivres Prowler, publish three titles for the gay community: Pink Paper, Gay Times and Diva. In the last two years they have migrated much of their publishing activities into digital media, supporting expansion into international markets.