* Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

Print innovation

Print still contributes the majority of publisher revenues, and technology is providing new opportunities for publishers to be more creative in how they use printed magazines.

UK publishers are increasingly looking to expand the international reach of their titles, but mailing and distribution costs can be significant. Swiss Post have been providing alternative delivery and mailing services to UK publishers and marketers since 1996 – and are committed to finding bespoke solutions for their customers.

Ed Raynard of Swiss Post shares some practical ideas for publishers to access international markets more efficiently and increased quality of service.

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Singletrack is an independent magazine and website for mountain biking enthusiasts.   Publisher Mark Alker has decided to relaunch the magazine in March 2012, with a significant investment in design and paper, somewhat against the trend in publishing businesses.   Here’s why he is doing it and a rather clever way he is leveraging the relationships he has with specialist retailers.  So far this approach has grown print subscriptions by 20%, earning Singletrack a place in the 2012 Media Pioneer Awards shortlist.
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Eight years ago Boat International, a magazine for the world of superyachts had just two editions in France and Germany.  This has now been built into a global print, digital and events business, through a careful focus on developing excellent relationships with yacht owners; a well heeled, well travelled and highly elusive community.  With just 7500 yachts over 24m and 80,000 people globally in a position to buy them, the audience is rarefied, and behaves more like a b2b than a consumer media market.

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Just as Beautiful magazine was launched as a digital edition in 2006, and then piloted a glossy print version in September 2010, using print on demand technology to build a 10,000 readership

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The latest Media Pioneer, Five Star Magazine, combines a book-style publication with highly targeted international distribution and an advertorial-only policy
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Brits launch French ex-pat newspaper

Local Living, a publisher of free distribution, ad-funded regional lifestyle magazines, has developed a series of paid-for specials in walking, cycling and food using specialist editorial expertise and selling at retail, off the page and through the magazine's website. Advertising and sponsorship covered production costs. Parenting and activity guides are planned, plus franchising to other independents.

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