The internet, iPads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity to sell highly tailored subscription services, slicing and dicing existing content for audiences that are defined by both traditional brand loyalties and by entirely new information demands.

To sell to these new audiences effectively, publishers need to know more about their customer base as a whole, across all brands and services as internal promotional channels are highly efficient, especially in niche markets.   Enter the new discipline of audience development.  Daniel Murphy of Abacusemedia, shares five ways to use it to drive your business.

Publishers are expert in creating content for readers and subscribers, but sometimes forget the power of content in their marketing and advertising campaigns.  Ricky Warren, Marketing Manager of Research Ltd, shares some great tips on using content to market events, publications, databases and advertising.

Agora Lifestyles is a UK subsidiary of US newsletter publisher Agora Inc.  They create consumer subscription newsletters covering simple tips on making money on the financial markets, betting systems and online home business opportunities.   Across all their newsletter publications they have 20,000 paid UK subscribers.

The mainstay of their subscriber acquisition programme is email marketing, but recently they have been having significant success with a simple video/audio alternative to classic long copy emails.

How are publishers developing their email marketing to adapt to the growth of mobile and social media?  How can they make more of their data and use automation to save time and increase relevance?  Henry Hyder Smith, MD of Adestra, shares the results of the UK Publishing Email Benchmarking Survey and provides some tips on publishers' email marketing priorities.