* Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

Events

Print and digital publishers are moving into exhibitions, conferences and other live events.  Practical tips on making them work harder for your media brand.

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Can you launch a digital B2B publishing brand with the slimmest of budgets, just one permanent member of staff and no office and build a substantial and influential audience, two major conference brands and an industry-wide awards event within 18 months? TheMediaBriefing.com (TMB) shows that indeed you can, earning a place on the Media Pioneer Awards shortlist.

How are consumer and b2b publishers tackling digital media? Are they increasingly taking the same approach or are their digital strategies diverging?

The Specialist Media Insights research polled the views of over 160 publishers, evenly split between consumer and business publishers and uncovered some subtle differences.

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Citywire is an independent media business providing advice to private investors and the investment community on fund managers, pensions, and investing. 

Their strong focus on knowing their audience and producing quality content and events has won them a place on the Media Pioneer Awards 2012 shortlist.

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Publishers are expert in creating content for readers and subscribers, but sometimes forget the power of content in their marketing and advertising campaigns.  Ricky Warren, Marketing Manager of Research Ltd, shares some great tips on using content to market events, publications, databases and advertising.

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Eight years ago Boat International, a magazine for the world of superyachts had just two editions in France and Germany.  This has now been built into a global print, digital and events business, through a careful focus on developing excellent relationships with yacht owners; a well heeled, well travelled and highly elusive community.  With just 7500 yachts over 24m and 80,000 people globally in a position to buy them, the audience is rarefied, and behaves more like a b2b than a consumer media market.

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Ten years ago Foluke Akinlose, a journalist at ITN Online, started in her spare time an online magazine, PRECIOUS, for working women of colour, covering the workplace, entrepreneurship and lifestyle for intelligent women in their 30s.

Today this website reaches 80,000 users a month, with 10,000 receiving a monthly email newsletter, plus growing communities on Twitter and Facebook.   It features a wide range of columnists and profiles inspiring business women of colour, as well as fashion, beauty and lifestyle content.

PRECIOUS is the latest addition to the 2012 Media Pioneers Shortlist.

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Total Telecom serves the worldwide telecoms sector, focussing on the business and marketing issues facing blue chip companies like BT or Verizon.   Since Terrapinn acquired the title from Emap they have transformed it from a print magazine to a global digital business with a series of targeted events, making them the latest on the 2012 Media Pioneer Awards shortlist.

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Sigaria provides analysis, research and networking for senior global procurement executives. Their absolute focus on their customers has brought them great success, and shortlisting as a Media Pioneer.

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Where do you start when planning a niche consumer show? With a very specific audience to attract, it can be very challenging. Here are 10 tips to creating a successful event, from Exec Peterborough, hosts of the Specialist Media Show

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Awards are the pinnacle in any organisation's calendar. Whether it's an in-house event or a trade or sector showcase, the same golden rules apply… Here are some top tips from Exec Peterborough, hosts of the Specialist Media Show, and a preferred venue for corporate and industry award ceremonies.

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