With a print publication and a web-site, publishers and editors have a dilemma: should they hold back content for the print edition or break a story online?  

Paul Bradshaw, Publisher of the Online Journalism Blog and Visiting Professor at Birmingham City University, provides some guidelines in this extract from Magazine Editing, 3rd edition.

Natural search is crucial for web traffic and following Google's Panda update, truly epic content is the future of winning the battle for authority online, plus fuels social media activity.  But both print publishers and business websites struggle to generate unique content.  Simon Penson, Magazine Editor turned digital marketing expert, shows that the skills that make great magazines can be easily transferred to planning online publishing for SEO success.  This article was originally aimed at non-media businesses planning content for their website, but it provides some practical tips for print publishers too...

The England libel regime has been weighted towards claimants, so the early details of the draft Defamation Bill will be welcome news for publishers and editors.  Darren Morgan of Greenwoods summarises the changes.

It's not hard to publish a digital magazine. Take your PDFs, the same ones you send to your printer, upload them to one of the free services, job done. Thousands of publishers do this or similar, month in month out. The problems come when they develop expectations of their digital magazine. Whether you are after page views or pounds, shillings and pence, the payback from digital magazines pretty much depends on the effort you put in.