* Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

Advertising

Practical tips for specialist media businesses on how to generate advertising and sponsorship revenues from print, digital and live events

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How can media owners demonstrate to advertisers the total reach of their media brands across print, web and mobile? Andy Flint of ABC explains the thinking behind ABC's new Multi-Platform Certificate.

Publishers are expert in creating content for readers and subscribers, but sometimes forget the power of content in their marketing and advertising campaigns.  Ricky Warren, Marketing Manager of Research Ltd, shares some great tips on using content to market events, publications, databases and advertising.

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Suppliers are working smart to help you reel in more revenue from advertisers and go beyond content to satisfy your readers’ needs.

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Magicalia's Made For Mums website network is the latest Media Pioneer for its innovative ad campaign on weaning for Heinz, built around a customised feeding channel with video and forums.

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New AOP research study shows audiences are more likely to trust advertising on original content sites: great news for publishers, says Tim Cain, Research Director.

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The latest Media Pioneer is Military Times, published in a joint venture by Chelsea magazines and Current Publishing, for their innovative campaign for Intel: a large advertiser for a niche publication.

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What does the future hold for technology, media and telecommunications? BRAD Insight launched this Green Paper in Sep 2010

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The latest Media Pioneer, Five Star Magazine, combines a book-style publication with highly targeted international distribution and an advertorial-only policy
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Econsultancy have a long-established supplier directory on their site providing advice for a community of over 85,000 digital marketers. They have recently taken the audacious step of adding public stats so visitors and advertisers alike can see which listings are attracting the highest number of clicks, hopefully encouraging a competitive spirit among advertisers leading to premium listing upgrades.

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