SPECIALIST MEDIA SHOW
Tracking key events to create a high value subscription service
Windpower Intelligence is a paid-for digital tracker service launched in September 2010. The tracker is an experimental new platform developed by Haymarket with Strategy Eye. The aim was to create a high value information service that wove together journalism, data and analytical tools in an intuitive system delivering customised information and data. In under a year this service has generated a six-figure sum in subscription revenues, earning a place on the 2012 Media Pioneers shortlist.
The way it works is simple. The product is comprised of four content elements:
The editorial team is trained to focus on updates and scoops that relate to specific trigger events that are likely to form a clear business lead. These triggers include:
Companies buy the service on a corporate licence basis (min price £3000) and use it as a holistic information service that can support sales, marketing, research and management teams around the world with real-time leads and market intelligence.
Subscribers can tailor to their needs and export instant reports
The platform is entirely customisable. Subscribers self-select a watchlist of companies, projects, markets, industry sectors or triggers. For instance, if you are only interested in turbine purchase agreements on 10MW+ wind farms in Japan, you can opt to be alerted every time one happens on an hourly, daily or weekly basis.
In addition, the tracker enables you to:
Profitable in first year with six-figure subs revenue
The tracker has exceeded expectations, achieving a six-figure revenue in the 8 months since launch. More than 100% growth is forecast over the next 12 months. Within its first year, the service is now a profitable part of the Windpower Monthly portfolio and there are plans to clone across other publishing sectors within Haymarket group.
Contact: Philip Swinden, Philip.email@example.com,
Windpower Intelligence was built using the Strategy Eye platform.
Strategy Eye are running a free workshop at the Specialist Media Show where they will talk you through a method of analysing your online content to create a valuable subscription service.
If you think your specialist media business could be a Media Pioneer, please contact firstname.lastname@example.org for more details.
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We are delighted to welcome Audience Media as sponsor of the 2012 Media Pioneer Awards.
Audience Media reflect the values of the Media Pioneer Awards. They provide an innovative and flexible web-based SaaS content management system that publishers can use to create, manage and publish content, advertising and subscriptions across print, web, mobile and tablet, social media and other platforms, and, amongst other capabilities, manage their digital assets and reader data across all channels. Audience Media’s solution is designed to suit the needs of niche publishers and with low set-up fees (which includes development or redevelopment of the website and apps), it is available on an affordable and all inclusive monthly subscription fee, and can grow as the publishers’ business expands.
Audience Media will offer winners of the Media Pioneers Awards a free project build for one of their brands, which will include the design and build of the CMS, new website, native HTML5 iPad app and a free 3 months trial.
For more information, or to book a personalised online demo, contact email@example.com
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