Specialist Media Show * Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

Andy Oakes ‏@andyoakes

I've never been to a conference in a science museum.

Have to say #specmedia show is pretty slick. Personalised event mag, event app and useful text updates. Take note big event organisers.

Christopher Phin ‏@chrisphin

Been going to events for years, and #specmedia is the first one whose name badges are printed ON BOTH SIDES. This, folks, is innovation.

Catherine Love ‏@CatherineLove21

Not every day you get to sit in a planetarium for work ...

greatfoodmag

At @specmediashow trying to learn about whizzy new media stuff. Lots of people tapping iPads here

Emma Lannigan ‏@emmalannigan

Great #InnovationTheatre at #specmedia. Next 2 hrs packed with workshops. Only managed 10 mins playing in the #FuturesGallery #thinktank !

Gill Dawson ‏@gillymd

Was a top day at #SpecMedia Show - learned a lot, both on editorial and commercial strategies. Will write up thoughts anon.

Great day @ #specmedia lots to get cracking on

@TrinityEventMgt: We had a great week managing operations @specmediashow. well attended show with cutting edge content."

Intermedia ‏@IntermediaBM

Plenty to take away from @specmediashow yesterday. Exciting, innovative things happening in the world of publishing.

Get the impression that those at #specmedia will innovate more magazine business models than any of the 'safer', bigger publishers

Specialist Media Insights research

B2B members survey of revenue share: 26% print circ : 36% print ads.... but print expected to be 46% of total in 2 years

Ben Heald ‏@bheald

@carolynrmorgan being a data geek is now cool

Alex Martinez ‏@alexmartineztt

#Specmedia survey shows that social media really does add to site traffic and event bookings. Yet people still ask "what's the point"

Questions from #specmedia; Has Kindle been overlooked as a channel for B2B?

Consumer Media panel

Rebekah Billingsley: niche titles onto tablet

Use tablet analytics to tune mags: rebekah b @Immediate_Media

Try ad funded supplement in tablet mags rebekah b

Carolyn Morgan ‏@specmediashow

Consumer media panel with @timbrooks100: we have to take risks and experiment

Bank holidays good for price promos on tablet mags: rebekah b

Carolyn Morgan ‏@specmediashow

Look at junior versions of tablet mags: rebekah b

Carolyn Morgan ‏@specmediashow

Testing lower prices in tablet mags in US: rebekah b

People using smart phones to read mags and pdfs selling as well as enhanced apps says Immediate Media's Rebekah Billingsley

Richard Walker @futureplc: moving into commerce

Eric Ingrand ‏@EricEVGEurope

Walker talking about variant testing: 5% YOY uplift by putting "save 40%" above BUY NOW button, not alongside. Margins matter.

If retailers want to be publisher swhy publishers cannot be retailers! Good point! @richardwalker from Future

Future - digital at 47% of revenues; now looking at ecommerce

Sam Spurdens @loopdigimedia: how Apple saved my business

Eric Ingrand ‏@EricEVGEurope

iPad opens doors to max revenue streams. LOOP creates digi ads for agencies and customers. Own your marketplace says Sam Spurdens

Sam @LoopdigiMedia You got it. Multilingual content, great interactive and visual content. This is the future of publishing

Jayne Burton ‏@jayneemmaburton

Loop Media Sam - iPad has given relevancy back to the content people. Hooray!

Inspiring presentation from Sam Spurdens, loop digital media.#specmedia

Last year @LOOPdigimedia stopped print and moved 100% digital

Publishing just got a whole lot more interesting: sam @LOOPdigimedia

Too few views of your online video? Make the play button bigger! It took us from 150 to 750 views says LOOP's Sam Spurdens

Boat International: events, digital & video

Tony Harris, Boat International bought a video production company; supplies video content to clients, reuses in iPad apps.

Digital now 35% of revenues; tony harris @boatint

7F2X8178

B2b Media panel

Marcus Wilkinson, IDG: Creative ad solutions

IDG's Marcus Wilkinson lists organisation's introduction of social into workflow, & need for community management

Some nifty use of custom content creating infographics from the IDG marketing solutions sales team

IDG puts community management role into the cycle of content development, built with commercial goal. Love it

Marcus w: create custom infographics, team enjoy creating them

Marcus w : create a virtuous circle on social, publish content from users

IDG no longer hire junior sales people as it takes too long to train them to sell sophisticated multi platform products

Peter Houston: multi media challenge for editors

Webcasts and podcasts growing for b2b media @Flipping_Pages

Make more of contributed editorial from experts @Flipping_Pages

Editors must use the whole animal: events, research, social@Flipping_Pages

For every thing you add into an editorial role...take one out. And, oh skin the pig

Celebrate new stuff editors are doing and ditch what's not working @Flipping_Pages

Barry McIlheney ‏@barrymcilheney

Create processes and workflows for ed people: p houston

Fantastic presentation by Advanstar's Peter Houston at Specialist Media Show. Never send an Editor a spreadsheet!

Oh Look! It's me and the Big Pig of Content at the #specmediashow. Pic courtesy of @carolinebeavon

http://t.co/lGMJNhPz

Ben Heald, CEO Sift media: free plus paid content

Find truly valuable tools and services for your audience @bheald

It's about data, needs to be free, need to sell tools to the audience. Sounds like a print CC model to me ;)

Jeremy Phillips ‏@JeremyPhillips_

Have to work with the community as a niche pub, get them involved @bheald

@bheald: "if you don't offer advertisers engagement with your audience, they will look elsewhere" ie active content marketing

Caroline Beavon ‏@carolinebeavon

@bheald mentions good paid-for models at #Paywalls12, but would rather "keep target audience as the whole, not a subset"

"People don't like paying if they're part of a conversation" (@bhealdat #specmedia)

.@bheald of Sift is making case for free-to-air b2b publishing - quite in contrast to prevailing mood of increasing paid-for

Propeller Mobile ‏@PropellerMobile

Create a learning organisation to develop new skills @bheald

You can't have senior people in a media organisation who don't embrace Twitter - Ben Heald, CEO, Sift Media

Q&A

Work with great multimedia grads for new talent @JeskaHarrington

Caroline Beavon ‏@carolinebeavon

Discussion on skills in media at #specmedia - lots of jobs for young journalists but list of skills people want is longer than 5 yrs ago

Workshops

Piracy can work in your favour - as free advertising for your product/title -say Bluetel Solutions at #specmedia

Popular science mag seeing new audience on tablets says Richard West- 98% are new subscribers

Welcome programmes, renewals & abandoned baskets- all KEY for publisher automation strategy says Adestra

Value of email automation- xml template saves 1hr each day for Informa newsletter @adestra

@iventhq: planning an online event? use technology wisely & give online delegates the same respect as those at a live event

#specmedia example of Christianity Today which went online and got zero subscribers. Marketing manager segmented audience, launched niche

Cool presentation in planetarium 360 degree view on latest apps by pagesuite

Jonathan Ratcliff ‏@JRatcliff01

#specmedia Christianity Today eventually launched 6 niche offshoots, which make more in subs than CT ever did -@milesgalliford

subhub

Miles Galliford of @subhub running "Secrets of Subscription Websites" seminar at @specmediashow. /@milesgalliford lockerz.com/s/211491550

munishp

listening to @PropellerMobile talk social media at @specmediashow bambuser.com/v/2673040?v=m

essentialevents

Brilliant operations by @trinityconference excellent day full of valuable content. 5 stars @PageSuite for planetarium presentation.

Working with Google and Apple

Really enjoying the #specmedia Show. About to go into session on working with #Google #Apple

No one has written the manual yet for tablet publishing @mikegoldsmith

Treat Apple like you used to treat WHS. best tip of the day @mikegoldsmith

Be a model pupil not a problem child @mikegoldsmith

Tell Apple what marketing you are going to do..that you will bring your community to them

Sell things in your app that point through to iTunes, gives them a reason to promote you

Andy Oakes ‏@andyoakes

Show your app to apple early and have a great idea:@mikegoldsmith

There is no irony in the chap doing a presentation on how to deal with Apple, not being able to make his iPad work

Jeremy Phillips ‏@JeremyPhillips_

Google do apparently listen, they just don't look like they are

Reminder of Google's MVP policy - "ship the Minimum Viable Product and then iterate (fast)"

Top stuff from Mike Goldsmith, iPad editions editor at Future, on working with Apple and getting stuff featured on the app store

singletrack win copy

Media Pioneer Awards

Mollie Makes ‏@MollieMakes

Very well deserved for ballsy print strategy. RT @singletrackmag: We are media pioneers! winners!

‏@singletrackmag

We are media pioneers! winners! #specmedia

‏@chrisphin

Congratulations to everyone who makes Tap! awesome; we are officially media pioneers!

We're also pretty thrilled to have won Highly Commended Award at Media Pioneer Awards last night. *glows with pride*

@loopdigimedia: LOOP's Director Sam Spurdens picking up Media Pioneer Award 2012. The award was given...http://fb.me/1qhoSKZR3

@foluke: I've been on my digital publishing journey for over a decade. Beyond chuffed to have been recognised by my peers.