SPECIALIST MEDIA SHOW
Top tweets on #specmedia 24 May
As befits a media event with a strong emphasis on technology, there was plenty of activity on #specmedia last Thursday - here's my favourite tweets from the day:
The show & the venue...
I've never been to a conference in a science museum.
Have to say #specmedia show is pretty slick. Personalised event mag, event app and useful text updates. Take note big event organisers.
Been going to events for years, and #specmedia is the first one whose name badges are printed ON BOTH SIDES. This, folks, is innovation.
Not every day you get to sit in a planetarium for work ...
At @specmediashow trying to learn about whizzy new media stuff. Lots of people tapping iPads here
Was a top day at #SpecMedia Show - learned a lot, both on editorial and commercial strategies. Will write up thoughts anon.
Great day @ #specmedia lots to get cracking on
Plenty to take away from @specmediashow yesterday. Exciting, innovative things happening in the world of publishing.
Get the impression that those at #specmedia will innovate more magazine business models than any of the 'safer', bigger publishers
Specialist Media Insights research
B2B members survey of revenue share: 26% print circ : 36% print ads.... but print expected to be 46% of total in 2 years
@carolynrmorgan being a data geek is now cool
#Specmedia survey shows that social media really does add to site traffic and event bookings. Yet people still ask "what's the point"
Questions from #specmedia; Has Kindle been overlooked as a channel for B2B?
Consumer Media panel
Rebekah Billingsley: niche titles onto tablet
Use tablet analytics to tune mags: rebekah b @Immediate_Media
Try ad funded supplement in tablet mags rebekah b
Carolyn Morgan @specmediashow
Consumer media panel with @timbrooks100: we have to take risks and experiment
Bank holidays good for price promos on tablet mags: rebekah b
Carolyn Morgan @specmediashow
Look at junior versions of tablet mags: rebekah b
Carolyn Morgan @specmediashow
Testing lower prices in tablet mags in US: rebekah b
People using smart phones to read mags and pdfs selling as well as enhanced apps says Immediate Media's Rebekah Billingsley
Richard Walker @futureplc: moving into commerce
Walker talking about variant testing: 5% YOY uplift by putting "save 40%" above BUY NOW button, not alongside. Margins matter.
If retailers want to be publisher swhy publishers cannot be retailers! Good point! @richardwalker from Future
Future - digital at 47% of revenues; now looking at ecommerce
Sam Spurdens @loopdigimedia: how Apple saved my business
iPad opens doors to max revenue streams. LOOP creates digi ads for agencies and customers. Own your marketplace says Sam Spurdens
Sam @LoopdigiMedia You got it. Multilingual content, great interactive and visual content. This is the future of publishing
Loop Media Sam - iPad has given relevancy back to the content people. Hooray!
Inspiring presentation from Sam Spurdens, loop digital media.#specmedia
Last year @LOOPdigimedia stopped print and moved 100% digital
Publishing just got a whole lot more interesting: sam @LOOPdigimedia
Too few views of your online video? Make the play button bigger! It took us from 150 to 750 views says LOOP's Sam Spurdens
Boat International: events, digital & video
Tony Harris, Boat International bought a video production company; supplies video content to clients, reuses in iPad apps.
Digital now 35% of revenues; tony harris @boatint
B2b Media panel
Marcus Wilkinson, IDG: Creative ad solutions
IDG's Marcus Wilkinson lists organisation's introduction of social into workflow, & need for community management
Some nifty use of custom content creating infographics from the IDG marketing solutions sales team
IDG puts community management role into the cycle of content development, built with commercial goal. Love it
Marcus w: create custom infographics, team enjoy creating them
Marcus w : create a virtuous circle on social, publish content from users
IDG no longer hire junior sales people as it takes too long to train them to sell sophisticated multi platform products
Peter Houston: multi media challenge for editors
Webcasts and podcasts growing for b2b media @Flipping_Pages
Make more of contributed editorial from experts @Flipping_Pages
Editors must use the whole animal: events, research, social@Flipping_Pages
For every thing you add into an editorial role...take one out. And, oh skin the pig
Celebrate new stuff editors are doing and ditch what's not working @Flipping_Pages
Create processes and workflows for ed people: p houston
Fantastic presentation by Advanstar's Peter Houston at Specialist Media Show. Never send an Editor a spreadsheet!
Ben Heald, CEO Sift media: free plus paid content
Find truly valuable tools and services for your audience @bheald
It's about data, needs to be free, need to sell tools to the audience. Sounds like a print CC model to me ;)
Have to work with the community as a niche pub, get them involved @bheald
@bheald: "if you don't offer advertisers engagement with your audience, they will look elsewhere" ie active content marketing
.@bheald of Sift is making case for free-to-air b2b publishing - quite in contrast to prevailing mood of increasing paid-for
Create a learning organisation to develop new skills @bheald
You can't have senior people in a media organisation who don't embrace Twitter - Ben Heald, CEO, Sift Media
Work with great multimedia grads for new talent @JeskaHarrington
Discussion on skills in media at #specmedia - lots of jobs for young journalists but list of skills people want is longer than 5 yrs ago
Piracy can work in your favour - as free advertising for your product/title -say Bluetel Solutions at #specmedia
Popular science mag seeing new audience on tablets says Richard West- 98% are new subscribers
Welcome programmes, renewals & abandoned baskets- all KEY for publisher automation strategy says Adestra
Value of email automation- xml template saves 1hr each day for Informa newsletter @adestra
@iventhq: planning an online event? use technology wisely & give online delegates the same respect as those at a live event
#specmedia example of Christianity Today which went online and got zero subscribers. Marketing manager segmented audience, launched niche
Cool presentation in planetarium 360 degree view on latest apps by pagesuite
#specmedia Christianity Today eventually launched 6 niche offshoots, which make more in subs than CT ever did -@milesgalliford
Brilliant operations by @trinityconference excellent day full of valuable content. 5 stars @PageSuite for planetarium presentation.
Working with Google and Apple
No one has written the manual yet for tablet publishing @mikegoldsmith
Treat Apple like you used to treat WHS. best tip of the day @mikegoldsmith
Be a model pupil not a problem child @mikegoldsmith
Tell Apple what marketing you are going to do..that you will bring your community to them
Sell things in your app that point through to iTunes, gives them a reason to promote you
Show your app to apple early and have a great idea:@mikegoldsmith
There is no irony in the chap doing a presentation on how to deal with Apple, not being able to make his iPad work
Google do apparently listen, they just don't look like they are
Reminder of Google's MVP policy - "ship the Minimum Viable Product and then iterate (fast)"
Top stuff from Mike Goldsmith, iPad editions editor at Future, on working with Apple and getting stuff featured on the app store
Media Pioneer Awards
Very well deserved for ballsy print strategy. RT @singletrackmag: We are media pioneers! winners!
We are media pioneers! winners!
Congratulations to everyone who makes Tap! awesome; we are officially media pioneers!
We're also pretty thrilled to have won Highly Commended Award at Media Pioneer Awards last night. *glows with pride*
@foluke: I've been on my digital publishing journey for over a decade. Beyond chuffed to have been recognised by my peers.
Nice judges' citation for our Media Pioneer nod
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