Specialist Media Show * Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

How many specialist media businesses already have or are planning an app, and for which platforms?

Are consumer and b2b publishers charging for online content and what rates are they achieving?

Is social media starting to have a measurable impact on traffic, commercial revenues or subs and event sales?

How many specialist media businesses are planning to publish on e-readers?

Are consumer and b2b publishers maintaining print prices on the app store or are they discounting?

What proportion of downloads are non-UK?

How many niche media businesses are planning to run live and digital events, webinars and networking?

How do specialist publishers think their revenue split will change: between print, web, mobile and events?

What are the big strategic opportunities and challenges for independent media businesses?

We're about to launch our 2012 Specialist Media Insights research, which will provide answers to many of these questions. The survey is a joint initiative between the Specialist Media Show and InPublishing.  We are delighted to welcome Brad Insight as sponsor of the survey.

Take part in the survey now

Insights from 2011 Research

The 2011 research polled the views of over 200 niche publishers.  It revealed how specialist media owners were planning for their businesses to evolve:

• 33% were already charging for online content and 15% planned to do so
• 22% had a mobile app or were about to launch, and 15% planned to launch in the next year
• 42% planned a tablet edition
• 53% planned online video content
• 63% were planning webinars

Consumer publishers were more focussed on mobile apps; while b2b publishers felt that online subscriptions and events would provide most growth.

More about the results from 2011 research

How much has this picture changed in the last year?  We'll find out in the next few weeks.

Complete the survey now

All participants will receive a copy of the findings, and we'll publish highlights on this website and in our newsletter.

Plus Jim Bilton, MD of Wessenden Marketing, will present highlights of the research at the Specialist Media Show on 24 May 2012

Join the Specialist Media Network for free now to ensure you receive our newsletter with results of the survey.

Specialist Media Insights 2012 is supported by

Brad Insight are sponsors of the Specialist Media Insights 2012 research, fitting perfectly with their focus on providing intelligence and insight to the media industry.  Brad Insight will be running free expert 1-1 sessions on how niche publishers can use Brad and ALF to grow their commercial revenues at the Specialist Media Show on 24 May 2012.  

More on expert 1-1s and how to book your free consultation

InPublishing are media partners of the Specialist Media Show and will publish results of the research.