Specialist Media Show * Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

Managing the web presence of several specialist magazines in related markets is a challenge for many niche publishers.  Some articles are relevant to more than one title in a market.  Plus each magazine has its own distinct personality and design requirements. 

Mortons' new CMS not only caters for the usual addition and manipulation of re-purposed content, but also the generation of additional magazine websites. Editors can add or subtract ‘managers’ including news, blogs, forums, newsletters and reader galleries to name but a few, depending upon the requirements of each title.

The templates adapt automatically to the varying content of pages on each site so that the layout retains a well-considered look and feel.  Individual sites can be given a tailored appearance to suit the magazine brands.

As all the sites operate from one CMS, Editors and other staff can share articles across titles, while ‘groups’ can be assigned such as ‘editors’, ‘sub-editors’, ‘designers’ etc with different privileges for either restricted access or restricted permissions dependent upon their responsibilities.

Kathryn Pinder, Finance Director at Mortons Media Group said ‘We wanted a web presence that offered two distinctly different gateways; the corporate area for agencies placing non-core advertising, and the magazines sites purely for consumer interaction. The bespoke solution provided by the Dupree team was far more economical than we had expected, while it cuts no corners on functionality’.

To find out more about the Mortons Media Group sites, visit:

www.dupreecreative.com/portfolio/web-new-media/mortons-of-horncastle

or call Martin Dupree on 01780 757666.

Dupree Creative are a show partner of the Specialist Media Show and created the show website.

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