The toughest issue facing niche print publishers is how to move content online profitably. With so many sources of free information on the web, how can publishers work out what content is valued and the best way to market and renew susbcriptions?
There's plenty of useful experience on this subject among US niche publishers, so we are delighted that Minal Bopaiah, Editor of Subscription Site Insider, is running a free webinar where she will share case studies of five US specialist publishers who have moved to paid online content, and one online publisher who has moved into print.
The webinar is on Thursday 19 July at 1pm-2pm BST, and you can join us from anywhere with an internet connection.
Register free now and even if you can't make it on the day you'll have access to the recorded version for 90 days.
You can ask your own questions during the webinar, and swap tips with other participants facing similar issues.
Case study 1: Top 5 Lessons from Foreign Affairs' highly successful online marketing
Foreign Affairs is selling millions of dollars of subscriptions a year, the majority including online content. The insider story of how a print journal founded in 1922 has marketed online subs. Useful tips on getting facebook likes, optimising PPC landing pages and converting free traffic to paying subs...
Case Study 2: 10 Effective tactics for subs marketers from Consumer Reports Online
Consumer Reports Online (CRO) has grown to contribute almost half of total subs revenues for this print-heriatge publisher. Lessons shared include creative marketing campaigns and using account updater software to increase retention rates and revenues...
Case Study 3: Dow Jones Local Media group tests overlays to turn newspaper visitors to paying online subs
This group of eight local newspaper sites have successfully used overlays to gain more email opt-ins and free registered users. Includes sample screenshots and lessons learned.
Case Study 4: Education Week combines online and offline successfully
In print since 1981 and online since 1996, Education Week transitioned to a hybrid revenue model in 2005, combining subscriptions, advertising, one-off sales and offline events, bringing in $13m revenues. Tips on how they managed this, with test results and unique strategies for group sales and generating online content...
Case Study 5: Cabot Heritage moved to 100% online marketing
Small family owned publisher Cabot has moved all its marketing activity online, and pursues an aggressive testing plan using video, pricing offers and online quizzes: see what they have learnt...
Case Study 6: RFID journal makes 7 figures mixing paid subs, live events and ads
The editor built content around radio frequency identification (RFID) and then started hosting industry specific events. A great example of managing multiple revenue streams. They successfully convinced 25% of their members to commit to a three year subscription, plus offer a range of options to advertisers...
Register free now for this webinar
Ask your own questions on the day and get archive access to the content for 90 days
Thursday 19 July, 1-2pm, BST
Minal Bopaiah is the Editor of Subscription Site Insider, which publishes extensive resources, including Case Studies, business data, monthly Webinars and advanced how-to reports for publishers and marketers selling subscriptions online for paid content and membership sites. She has been invited to speak at the Subscription Site Summit, the Specialized Information Publishers Association conference and many premium webinars.
Minal can be contacted via email at firstname.lastname@example.org or on Twitter @SubSiteInsider.