SPECIALIST MEDIA SHOW
How b2b publisher Research tripled twitter followers in one year
Many b2b publishers are keen to use twitter to reach influencers in their industry, but are not sure how to go about building a following or how to convert it into business value.
Ricky Warren, Marketing Manager at Research, explains how they did it.
Background and strategy
How did we increase the following?
How did we increase engagement?
We tried posting discount codes and offers exclusively on twitter, for example we gave away 10 free 6 month subscriptions (internally we saw them as long term trials). We posted up a competition for renaming a European funding programme worth 80 billion euros over 6 years (horizon 2020) and submitted the suggestions to the body who control the fund.
How did we measure conversions?
What were the results?
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