Specialist Media Show * Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

EnVeritas Group is an award-winning, multilingual content marketing firm with over a decade of experience and proprietary technology to create optimise and localise custom content and deploy it across multiple platforms.

Consumers have stopped listening to advertising messages and instead are driving conversations. To succeed, marketers must be proactive in these conversations when the customer wants to engage. Instead of pitching products or services, you need to equip your prospects with the knowledge they need to make decisions. More often than not, this knowledge comes in the form of relevant content.

EnVeritas Group can help you be involved at these critical moments by becoming a multilingual brand publisher who provides audiences with real value instead of just another marketing message. We believe in focusing on the buying process, instead of the selling process, and becoming a valuable part of it by creating relevant content that solves your prospects' problems, answers questions and engages them with your brand throughout all phases of the buying cycle.

UK publishers looking to develop their print, web and tablet content in buoyant economies like Brazil and China need to understand the local culture; simple translation is not enough.

EnVeritas Group can help you create and manage custom multilingual editorial content. We are the only firm in the world to offer a full continuum of services, from content strategy and creation to localisation and management. 

Conference Round Table:  Developing International Content

EnVeritas are a sponsor of the 2012 Conference and Lisa Plumridge and Eric Ingrand will be running a round table discussion on "Developing International Content" sharing best practice tips on developing content in growing economies.

ERIC INGRAND

DIRECTOR BUSINESS DEVELOPMENT


Born in Germany, Eric Ingrand grew up in Brazil and now resides in France. Eric leads EnVeritas Group’s Multilingual content marketing strategy for our customers in Europe and the Middle East. Eric’s ecommerce and multicultural background provides him with a unique perspective to EnVeritas Group’s global content marketing initiatives, especially regarding the importance of localisation and multicultural marketing.

With EVG, Eric overseas strategic content marketing projects that help major European digital agencies and brands achieve their content marketing and strategic goals. He remains a firm believer that an overall content strategy and high quality content are key components of any successful brand marketing initiative.

Eric has over a decade of experience in the travel technology business development, from distributing the first online booking engines developed by Wordspan to holding key product management roles at Amadeus. Eric is fluent in English and French, but also speaks Spanish and Brazilian Portuguese.

LISA PLUMRIDGE

CHIEF CONTENT OFFICER


A linguist at heart, Lisa Plumridge has overseen large translation and localization projects for Yahoo, Orange and the Accor group. She also produced a series of 15 phrase guides for the biggest travel guide publisher in the United Kingdom. Plumridge is known for her capacity to manage large international teams remotely, is a skilled content strategist and a champion of social media.

In 2002, Plumridge set up London-based travel editorial agency The Content Works (TCW) with a former colleague and built up a huge network of international researchers, writers, editors and translators who produced hundreds of print and online guides for Time Out, Thomas Cook, Dorling Kindersley and the BBC. In 2007, TCW was welcomed into the EnVeritas Group family, and this international team has gone on to produce guides for Lonely Planet, Nintendo, Alastair Sawday Publishing and a host of hospitality companies. 

Prior to The Content Works, Plumridge worked in travel editorial, earning her stripes as a travel writer and then working as an editor and eventually managing editor for online content provider wcities. Plumridge has an honors degree in German and European Studies from the University of Surrey, Guildford. She is widely traveled having spent extended periods in Germany, Austria, Spain, Australia and the United States.

www.enveritasgroup.com

eric@enveritasgroup.com