Specialist Media Show * Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

Advertisers are increasingly looking for cross-media solutions; they just don’t think in terms of standalone print, TV or online campaigns any more.  And every campaign must now have a mobile and social dimension.

So publishers not only have to work out the most efficient way to get their own content onto web, tablet, social, mobile – while not neglecting the traditional print business.  They also have to discover how their advertisers are thinking and devise ad packages that deliver to their audience across multiple media.

These are the issues being tackled in the Publishing Theatre at the Cross Media Live event on 3 & 4 September at the Business Design Centre, London.  I'm chairing some sessions and have had a sneak preview of the content – here’s my pick for publishers:

On Monday, Jim Douglas of Future will share his experiences of monetising content across multiple platforms, and Peter Houston of Advanstar, a regular speaker at the Specialist Media Show, will look at the challenges for editors in delivering consistent content on many platforms.

For an unusual and daring approach to tablet publishing, listen to Sam Spurdens, who moved all four of his niche mags from print to tablet and uncovered a global advertising stream.  Sam also spoke at the Specialist Media Show in May: more about his business, Loop Digital Media, here

And for an insight into how the Economist delivers content to print and digital, catch Audra Martin’s session on Monday afternoon – she’s a great speaker and they have an enviable digital position.

On Tuesday there’s a chance to hear from the British Journal of Photography on how they have used mobile to engage readers and deliver for advertisers.

And I’m chairing a session with Kerin O Connor of The Week on how they developed their app, what readers and advertisers love and hate, and how they bundle print and digital subs.  A great story of transferring a winning print subs proposition to mobile.

Clare Chamberlain of Bauer will share tips on measuring engagement in print and digital and how to effectively communicate this to advertisers.

 
As well as the Publishing Theatre, there are many sesssions with advertisers and agencies talking about cross-media campaigns - a great way to get an insight into how your multi-channel ad proposition needs to develop.

See the full seminar programme here

And register free for both days here, using the code SMS1

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