Specialist Media Show * Exhibition * Workshops * Conference * Intelligence * Networking * 24 May 2012 ThinkTank Birmingham

Kingsroad.co.uk is successfully engaging a local audience and generating leads for local businesses.  Its use of social media and focus on the needs of its commercial clients has earned it a place on the 2012 Media Pioneers shortlist.


Kingsroad.co.uk is a local website covering a highly targeted and geographically defined area in London. It is a road and famous shopping street in London. It stretches across Chelsea and Fulham in London and runs for almost two miles.

Media Street Apps, the company which publishes Kingsroad.co.uk, was founded by Jonathan Lloyd. He explains why Kingsroad.co.uk was launched and how it is achieving success.

Why launch Kingsroad.co.uk?

With so much going on locally - both off and online - there was no website to bring together all the relevant information; local business information, reviews, offers, news, weather and what’s on listings.

The first version of Kingsroad.co.uk was launched on the Media Street web app. It is the name of the web application Media Street Apps is developing to run local websites – using Kingsroad.co.uk as its case study site.

Starting with the local business owner

Kingsroad.co.uk works with 100 local clients to support their digital marketing and branding.

Paying business subscribers to the website can claim their business page on Kingsroad.co.uk and add information which is designed to drive enquiries to their website and business.

Local clients can add information like opening times, a telephone number, keywords, photos, social media links and receive email enquiries. Offers can also be published for readers and soon businesses will be able to add their event listings to the website. Clients can also access online reporting so businesses have visibility on what is being generated for them including page views, clicks and click through rates.

Kingsroad.co.uk is successfully supporting the lead generation for local businesses. In some cases the website is a top referrer for web traffic for a local business. One new business to the area has received 10 new clients from it.

A targeted and engaged local audience

One of the most powerful metrics is the level of engagement the website receives on Twitter.

The King’s Road Twitter account receives over 100+ mentions every week (pictured) and continues to grow (currently at over 6000 followers).

For the website, 70 per cent of traffic is local and 30 per cent comes from other continents such as America, Europe and Asia. This has made it a compelling media buy for brands including Net-A-Porter, Ralph Lauren, Boots and Vodafone who have all run display media campaigns on the website.



Contact Jonathan Lloyd
Media Street Apps
Tel: 020 33937190
Email: hello@mediastreetapp.com
Twitter: @mediastreetapps

If you think your specialist media business could be a Media Pioneer, please contact carolyn@thespecialistmediashow.com for more details.

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24 May 2012
ThinkTank, Birmingham

We are delighted to welcome Audience Media as sponsor of the 2012 Media Pioneer Awards.

Audience Media reflect the values of the Media Pioneer Awards. They provide an innovative and flexible web-based SaaS content management system that publishers can use to create, manage and publish content, advertising and subscriptions across print, web, mobile and tablet, social media and other platforms, and, amongst other capabilities, manage their digital assets and reader data across all channels. Audience Media’s solution is designed to suit the needs of niche publishers and  with low set-up fees (which includes development or redevelopment of the website and apps), it is available on an affordable and all inclusive monthly subscription fee, and can grow as the publishers’ business expands.

Audience Media will offer winners of the Media Pioneers Awards a free project build for one of their brands, which will include the design and build of the CMS, new website, native HTML5 iPad app and a free 3 months trial.

For more information, or to book a personalised online demo, contact cobus.heyl@audiencemedia.com