SPECIALIST MEDIA SHOW
2011 SHOW VIDEO TACKLES THE BIG QUESTIONS FOR SPECIALIST MEDIA BUSINESSES
What are the big questions facing specialist media businesses? And how can they find out the answers? We interviewed visitors, speakers and experts at the show: watch the video below to hear their views:
HIGHLIGHTS FROM THE VIDEO:
The main challenge for publishers, according to Sean O Driscoll, MD of DHP, is the decline in printed magazines and the search for alternative revenue sources.
Iain Sidney, Publisher of Bike Jobs, wants to move readers from print to web to mobile and back again and make money from each.
James Ormiston, MD of Circdata, feels publishers need to think of themselves as media owners, and look at their "audience" across print, events and digital.
John Hazell, Commercial Director of Netcopy, believes that unique, hard to find content can command a premium online.
Peter Houston, Director of Content for Advanstar, advocates publishers re-using content in as many different places as possible.
Fiona Ryder, CEO of Stream Exchange, suggests that publishers consider video as a revenue generator, not just a cost-centre
Ashley Friedlein, CEO of Econsultancy, urges publishers to put as much emphasis on data and analytics as retailers do; to full understand where their marketing is working.
Chris Took of Pagesuite gave an example of a publisher app that had linked their database with a major promotion for an advertiser.
University of Leicester students interviewed visitors about their big issues and reasons for attending: read this article on their findings.
The aim of the Specialist Media Show is to get publishers talking about their challenges, sharing ideas, being inspired by what others are doing, and learning about new opportunities in publishing.
Enjoyed this article? Keen to read more? Join the Specialist Media Network for a regular e-newsletter full of practical tips for niche publishers, and get free online access to exclusive research and past conference presentations.
Register free now to attend the 2012 Specialist Media Show for a day of practical workshops, expert 1-1 advice and a selection of innovative suppliers.
Latest News & Articles